Markets are increasingly competitive and fragmented, so that the products and services provided by firms are becoming more alike. Fashions and trends are changing incessantly and technology is evolving at great speed. That's why, in this accelerated world, there's only one thing that's certain and reigns supreme: change.

This state of continual transformation generates new needs to be met and provides a wealth of opportunities to exploit; opportunities that companies very often miss because they don't spot them, seeing as they don't have the resources to take advantage of them.

Companies are forced to handle a constant flow of innovative ideas in order to turn them into profitable business options. That's why having agile, effective innovation processes is of the utmost importance to ensure competitiveness.

Through research and innovation, ÀNIMA Barcelona boosts companies' innovation to meet the high expectations imposed by today's market.

For a company's success to last, it's not enough just to have good ideas; it's also vital to be able to put them into practice quickly and profitably. Ideas need to be shaped and given a personality and this is precisely why the design stage is so vital in new product development.

Before ideas are materialised and shaped into products, we decide how they're going to be manufactured, how they're going to be transported, how they're going to be installed, how they're going to be used and how they're going to be repaired. All this, ensuring maximum respect for the environment throughout the entire process.

The quality, production cost and success or failure of the new product are mostly defined in the design stage. In short, this is the time when the projects' foundations for commercial success are laid and it's at this point where ÀNIMA Barcelona develops a unique personality so that each of your products can have a leading position on the global market.

Developing and launching new products is a necessary strategy in the lives of companies to consolidate and establish themselves in their sector; a very broad and high risk field of activity, where many different specialities and technologies come together.

At ÀNIMA Barcelona we've taken part in a large number of design and product development projects and we place all our experience and know-how at the service of our clients. We advise them on the design of the innovation process, on the use of design technologies, on the manufacture of prototypes and on the selection of the best professionals to take part, internally or externally, in the different stages of their new product research, design, development and launch.